Customer Lifetime Value (LTV / CLV) & LTV:CAC Ratio Calculator
Calculate Customer Lifetime Value (CLV / LTV), Customer Acquisition Cost (CAC), Gross Margin Adjusted LTV, and the LTV:CAC unit economics benchmark ratio for SaaS and e-commerce.
Calculator Inputs
Live Real-TimeNet Customer Lifetime Value (LTV)
LTV:CAC Efficiency Ratio
4.68 x
Net Profit per Acquired Customer
1,656 curr
Annual Revenue per Customer
1,080 curr
Gross Lifetime Revenue
3,240 curr
Scalable Unit Economics: LTV:CAC exceeds 3.0x, indicating highly profitable marketing engine ready for expansion.
CAC vs Lifetime Profit Breakdown
Detailed Calculation Breakdown
Calculation Methodology
Annual Customer Value = Average Order Value * Annual Order Frequency. LTV = Annual Value * Customer Lifespan Years * Gross Margin %. LTV:CAC Ratio = LTV / CAC.
Important Legal & Educational Disclaimer
This unit economics calculator evaluates SaaS and digital business customer profitability models.
This calculator is designed for educational and informational purposes only based on public statutory frameworks. The outputs do not constitute binding financial, tax, or legal advice. We assume no liability for decisions made based on these estimations. Always verify with the relevant official authorities or a certified professional advisor.
Frequently Asked Questions
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